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NARS and Boss Beauties Launch ODENTITY NFTs

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Main magnificence model NARS Cosmetics broadcasts “ODENTITY”, a brand new NFT project impressed by its Orgasm shade make-up assortment, in collaboration with web3 Boss Beauties, a number one female-founded web3 pioneer group. The NFT assortment is designed to drive self-expression and creativity within the digital world. ODENTITY options two Bespoke Digital Collectibles impressed by orgasm, to empower girls to be daring of their self-expression.

logos of NARS and Boss Beauties brands side to side. The two brands aim to launch their NFT collection soon.

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NARS x Boss Beauties: How The NFT Collab Is A New Wave Of Empowerment

The ODENTITY NFTs empower girls worldwide by means of the discharge of two complimentary digital collectibles. The primary of those are unique to Boss Beauties holders and the second collectible is obtainable for all. Each of those collectibles are impressed by the NARS Orgasm, the model’s most iconic shade. The distinctive partnership goals to onboard girls to web3. It does so by way of a extremely accessible mint, an enticing and academic digital occasion collection, and extra.

On February eleventh, Boss Beauties NFT holders obtain the ODENTITY collectibles. This additionally permits them to remodel their Boss Beauties background to a shocking ‘Orgasm’ impressed look. The 2 manufacturers will then unveil a complimentary “ODENTITY” NFT by Boss Beauties unique NFT artist Marion Ben-Lisa. This NFT goes stay on February thirteenth. Furthermore, it’s infused with NARS cult-classic shades Orgasm, Orgasm X, and all-new Orgasm Rush. Moreover by way of a collection of public and gated digital occasions, NARS goals to onboard its broader neighborhood onto web3. By these digital experiences, each the manufacturers additionally goal to foster its NFT holders to profession panels with leaders from web3 and the wonder industries. The NARS and Boss Beauties ODENTITY collaboration builds on the success of NARS’ first NFT assortment, “Orgasm, Skilled.”

ODENTITY is the digital personification of Orgasm’s award-winning, highly-coveted peachy-pink shade, and we’re excited to pay homage to this model icon in such a novel means. Boss Beauties shares our ardour for empowering girls and was a really perfect companion to assist increase entry to web3 as one of many premiere female-led web3 communities.” stated Gabrielle Archambault, Govt Director, International Digital Innovation & Media at NARS.

To study extra concerning the assortment and the manufacturers, you might go to the official NARS x Boss Beauties collaboration web site.

 

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